Every year within the Market Research community, they recognize those individuals who have developed unique approaches to their art form and have demonstrated the willingness to challenge the status-quo. The DNA needed to win this prestigious award must comprise of an unabashed curiosity to seek a new way of doing things. At the same token, it also has to be tried, tested and deliver profitable results.
The EXPLOR award recognizes breakthrough innovation in technology as applied to market research. This year the panel recognized our CEO for pioneering the concept of Product Portfolio Optimization over 30 years ago. Today, the approach is even more relevant for companies wanting to optimize the revenue/ volume potential of their product portfolio.
To read more about the award and other recipients who are Disruptor Innovators in their own right, please visit the following link.