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Men Are From Mars. Women Prefer Venus.

Posted by Asim Kamdar

 

How to spend and when to spend? That is the timeless question that marketers face when launching new products into the marketplace. You only have one chance to be NEW - use it or lose it is what we say! If a new product is advertised at less than the critical introductory spending level, it will not reach full mature potential.

 

 

 

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