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Men Are From Mars. Women Prefer Venus.

Posted by Asim Kamdar

Our New Product Simulation Model forecasted Gillette's Venus Razor business as a $200MM proposition by Year 2 contingent upon the correct levels of investment - which later was validated. Our Simulation models are derived in advanced mathematics rooted in Brand Entropy/ Thermodynamics and directly tied to the Hierarchical Purchase Structure - not regression-based models that use history to predict the future and cannot accurately forecast products that form new categories.

CEO Jim Kilts cited Summitry as being a catalyst in turning around the Gillette business after years of decline - eventually selling the business to P & G for $57 Billion.