Most "brainstorming" or ideation houses attempt to generate new product concepts through free flowing discussions. Summitry differs by linking your creative ideas directly to the HONEYCOMB℠ Portfolio Management Structure. It is also used as a stimuli platform to generate new, innovative ideas. The advantage is that we already have an understanding of the marketplace dynamics and therefore can also determine the financial/ economic impact of each strategic action you may undertake. Our sessions are designed to be highly interactive and involve members from all business functions [Product Management, Market Research, Finance, Sales, R & D].