A Portfolio Management Structure that provides a deep insight into the consumer mind from various vantage points and defines how your product portoflio competes. The consumer choice vector components: purchase behavior, usage behavior, need states, benefits, attitudes, and unmet wants are analyzed to create a composite picture of consumer mind. We don't isolate one product or brand, but rather examine your entire product portfolio to insure it is positioned to gain maximum revenue/ volume in the marketplace.
Key Marketing Issues Resolved
- What are the strengths/ weaknesses of our brands vs. competition?
- Do we have an ideal portfolio of products?
- Is each brand strategically positioned to maximize leverage?
What are the major growth opportunities?